A Unique Opportunity for Watch Enthusiasts
Over the past year, prices for iconic Rolex models have dropped by 5% to 10%, creating a rare opportunity for collectors and first-time buyers alike. Far from slowing demand, these price changes have sparked a surge in interest, with more buyers turning to the secondary market for premium timepieces at accessible prices.
At WatchGuys, we’ve experienced this growth firsthand. Last December, we saw a 33% increase in sales, and we’re anticipating even stronger numbers this holiday season as Black Friday and Christmas approach.
Top Picks for the Season
Rolex models like the GMT-Master II “Batman” and “Pepsi” remain holiday favorites, with their values holding strong thanks to modest price declines of just 3% to 5%. Meanwhile, models like the Submariner “Starbucks” have seen more significant drops of 8% to 10%, drawing in even more eager buyers.
Additionally, watches from brands like Cartier and Tudor have become increasingly popular for their style and affordability. Shoppers are particularly drawn to unworn pre-owned watches those that have never been worn but are available below retail making them perfect for gifting.
Why This Trend Matters
The secondary luxury watch market is booming like never before, with platforms like WatchGuys leading the charge. Our expertise and exclusive promotions, including Black Friday deals, make this the perfect time to explore the market and secure timeless pieces at unbeatable prices.
We’re proud to announce that WatchGuys has been featured in a recent Yahoo Finance article, highlighting how falling prices in the secondary luxury watch market particularly for Rolex are driving a sales boom this holiday season. For an in-depth look at the trends shaping this exciting season, read the full article written by WatchGuys, on Yahoo Finance.
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