Audemars Piguet is one of the most prestigious and respected luxury watch brands in the world, renowned for its innovation, craftsmanship, and timeless designs. Founded in 1875 in Le Brassus, Switzerland, by two childhood friends, Jules-Louis Audemars and Edward-Auguste Piguet, the company has consistently pushed the boundaries of horology. Over the years, Audemars Piguet has become synonymous with high-end watchmaking, offering a collection of watches that represent the epitome of success, wealth, and sophistication. The iconic Royal Oak collection, which redefined the luxury sports watch category, is just one example of the brand’s commitment to excellence. Whether you are looking for a unworn or pre-owned Audemars Piguet watch in the best condition, WatchGuys offers competitive prices on both unworn and secondary market watches. It is the go-to destination for those seeking a premium timepiece to mark their success in life.

Audemars Piguet was founded in 1875, during a time when Switzerland was establishing itself as the global leader in watchmaking. Jules-Louis Audemars and Edward-Auguste Piguet, the founders of the brand, were childhood friends with a shared passion for mechanical engineering and precision timepieces. They combined their skills and vision to create watches that would not only be accurate but also elegant and beautifully crafted. The company quickly became known for its advanced movement technology and exceptional craftsmanship. Audemars Piguet’s first major breakthrough came in 1892 when they developed the world’s first minute repeater movement with a full calendar. This innovation demonstrated the brand’s dedication to pushing the boundaries of horological design and set the stage for their future success. Throughout the 20th century, the company continued to innovate and produce highly complex watches, solidifying its reputation as a leader in the luxury watch industry. In 1972, Audemars Piguet launched the Royal Oak, an iconic design that would forever change the watchmaking landscape. Designed by Gérald Genta, the Royal Oak was the world’s first luxury sports watch, combining steel with an elegant design that had never been seen before. This collection made Audemars Piguet a household name and established the brand as a pioneer in the industry.

Audemars Piguet offers an array of exceptional models, each representing the brand’s commitment to precision, innovation, and craftsmanship. As of 2025, Audemars Piguet is expected to produce around 56,000 to 57,000 watches per year. This represents an increase from previous years, as the brand has been gradually scaling production. However, there may be adjustments based on strategic decisions to maintain exclusivity and quality. The collections are diverse, catering to a wide range of tastes and preferences, while always adhering to the highest standards of luxury.

• Royal Oak: The Royal Oak is Audemars Piguet’s flagship collection, known for its distinctive octagonal bezel and integrated bracelet. It revolutionized luxury watchmaking when it debuted in 1972. The Royal Oak Offshore, a sportier version, followed in 1993. Retail prices start at $20,000 to $25,000, with limited editions or models in precious metals reaching up to $50,000. On the secondary market, some rare models can fetch over $100,000.
• Royal Oak Chronograph: A sportier take on the Royal Oak, the Royal Oak Chronograph adds a chronograph function while maintaining the signature design. Retail prices range from $30,000 to $40,000, with higher prices for models in precious metals. In the secondary market, limited editions can command premium prices.
• Royal Oak Offshore: The Offshore Diver blends the Royal Oak's design with features suited for diving, like a rotating bezel and high water resistance. Prices start around $20,000 to $30,000, with rarer models reaching $40,000 or more. Secondary market prices can exceed retail for limited editions.
• Royal Oak Concept: The Royal Oak Concept features cutting-edge technology and avant-garde design, appealing to collectors seeking something unique. Retail prices range from $50,000 to over $200,000, with limited editions fetching even higher prices on the secondary market.
• Millenary: Known for its asymmetric cases and intricate movements, the Millenary collection combines traditional elegance with modern design. Retail prices are around $20,000 to $30,000, with models in precious metals or rare complications pushing prices above $40,000. The secondary market typically sees prices close to retail.
• Code 11.59: Launched in 2019, the Code 11.59 collection features an innovative round case. Retail prices range from $30,000 to $40,000, with models in gold or with complications reaching $60,000 or more. On the secondary market, prices generally track retail, but limited editions may command a premium.
• Jules Audemars: This collection pays tribute to one of the brand’s founders, offering watches that are simple, refined, and elegant. The Jules Audemars line is characterized by its classic round cases and intricate complications.

The Audemars Piguet brand boasts several standout references that have captivated collectors and watch enthusiasts for decades. Among the most coveted are:

• Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407ST.OO.1220ST.01 – a standout with its intricate skeleton dial and double balance wheel for added precision. Priced around $50,000–$70,000, it’s known for its mesmerizing design and advanced movement finishing.
• Royal Oak 15400ST.OO.1220ST.01 - is a classic 41mm model with a black dial and the signature "Tapisserie" pattern. At $30,000–$40,000, it’s versatile enough for both casual and formal wear.
• Royal Oak Chronograph 26240ST.OO.1320ST.05 – priced between $40,000–$60,000, adds extra sportiness with octagonal pushers and is most popular in blue.
• Royal Oak 15450ST.OO.1256ST.03 – at $25,000–$35,000, is a 37mm mid-sized version that retains the iconic design in a more manageable size.
• Royal Oak Jumbo “50th Anniversary” 16202ST.OO.1240ST.01 – priced at $50,000–$70,000, celebrates the 50th anniversary of the Royal Oak with a 39mm case and blue dial, paying tribute to the original 5402ST.
• Royal Oak Jumbo 15202ST – priced around $30,000–$50,000, is a modern take on the 5402ST, known for its slim profile and timeless elegance.

The difference between secondary market prices and retail prices for Audemars Piguet watches often comes down to demand, rarity, and availability. Typically, secondary market prices are higher than retail, primarily due to the difficulty of acquiring a model directly from Audemars Piguet at retail price. Limited production numbers, high demand, and long waitlists make it challenging for buyers to obtain certain models, especially the more popular ones like the Royal Oak. As a result, collectors and watch enthusiasts are willing to pay a premium on the secondary market to bypass the wait and secure a piece more quickly. Furthermore, rare or discontinued models can appreciate in value over time, driving up prices even further in the secondary market. This dynamic creates a situation where prices for highly sought-after pieces are often inflated compared to their original retail value.

Over the years, Audemars Piguet has discontinued several models that have gone on to become highly sought-after pieces in the secondary market. Some notable discontinuations include:

• Audemars Piguet Royal Oak Offshore 25770ST: Released in 1993, the Offshore was a bold departure from the traditional Royal Oak. The 25770ST, featuring a larger case and a more rugged design, became one of the most famous luxury sports watches in the world. The 25770ST was discontinued around the early 2000s, and its large, chunky design is still a fan favorite. This was the first Offshore model to feature a "mega tapisserie" dial, which set the tone for the future of the collection.
• Audemars Piguet Royal Oak 15300ST: The 15300ST, a beloved reference within the Royal Oak collection, was discontinued after a short production run, making it a highly desirable piece for collectors.
• Audemars Piguet Royal Oak 5402ST (The Original Royal Oak): Discontinued in 1978, this iconic model was the first Royal Oak ever produced and helped revolutionize the luxury watch industry. The 5402ST was ahead of its time with its integrated bracelet, octagonal bezel, and bold design. It's highly sought after today for its historical significance and rarity. Known as the "Jumbo," it was originally a 39mm watch, large for its era, which made it a standout.
• Millenary 4101: This distinctive model with an asymmetric case was discontinued after a relatively short production period, and its unique design has made it a rare find among collectors.

The prices of Audemars Piguet watches are driven by several factors, including:

• Brand Prestige: Audemars Piguet is regarded as one of the most prestigious watch brands in the world. This reputation for excellence and innovation plays a significant role in driving demand and, in turn, prices.
• Limited Production: Many of Audemars Piguet’s most sought-after models, such as the Royal Oak and Royal Oak Offshore, are produced in limited quantities, making them more exclusive and driving up their value.
• Complications and Movements: Watches with highly complex movements, such as perpetual calendars, minute repeaters, and chronographs, often command higher prices due to the intricate craftsmanship involved.
• Condition and Rarity: The condition of the watch, whether it is unworn or pre-owned, and its rarity on the market also play important roles in determining its price. Vintage models, especially those that have been well-maintained, can fetch impressive amounts at auctions.
• Materials: The use of high-quality materials such as precious metals, ceramics, and carbon fiber in the construction of the watches also contributes to their high value.

Audemars Piguet watches are known for their high-quality materials and bold use of color. Common materials used in the construction of their timepieces include:

• Stainless Steel Audemars Piguet: Stainless steel is commonly used in the Royal Oak collection, providing durability and a sleek finish.
• Gold Audemars Piguet: Many of the brand’s high-end models feature 18K gold cases, adding a touch of luxury and elegance.
• Ceramic Audemars Piguet: Ceramic is often used in the more modern, sporty models, providing a lightweight and scratch-resistant material.
• Titanium Audemars Piguet: Titanium is used for its lightweight properties and is often incorporated into the Royal Oak Offshore and other sportier models.
• Two Tone AP: Steel and Gold is a popular choice for Audemars Piguet's more luxurious and elegant pieces, adding warmth and sophistication to the design.

The brand also frequently uses exotic materials such as carbon fiber and forged carbon, which are both lightweight and highly durable, further enhancing the uniqueness and performance of their watches. In addition, Audemars Piguet elevates its timepieces with a striking array of dial colors. Whether you prefer the classic sophistication of Black Audemars Piguet and White Audemars Piguet dials, the bold appeal of Blue Audemars Piguet and Green Audemars Piguet hues, or the intricate design of Skeleton Audemars Piguet dials that reveal the watch's inner mechanics, there’s a style to suit every taste. These premium dial options not only boost the aesthetic allure of each watch but also reinforce Audemars Piguet’s commitment to innovation, quality, and luxury watchmaking.

Audemars Piguet watches are available through several channels:

• Authorized Dealers: The most common way to purchase a unworn Audemars Piguet watch is through authorized dealers, who have direct access to the brand’s latest collections and can ensure authenticity.
• WatchGuys: If you are looking for both unworn and pre-owned Audemars Piguet watches, WatchGuys offers the best prices in the secondary market. They specialize in sourcing and selling timepieces in excellent condition, with a focus on providing customers with high-quality watches at competitive prices.
• Auction Houses: For rare and vintage Audemars Piguet models, auction houses such as Sotheby’s and Christie’s often feature highly sought-after timepieces that can fetch significant amounts at auction.