Sell My Rolex
Selling your Rolex at WatchGuys is incredibly easy. Get a competitive offer based on current market prices, with same-day payment. Visit us locally or sell your Rolex entirely online.
Start Selling Your Rolex
How To Sell Your Rolex Online
Receive Your Quote
Fill out our form with details and photos of your Rolex. Expect a callback within half an hour.
Mail Us Your Watch
If you accept the offer, we'll email a free, insured FedEx shipping label. Drop your watch at the nearest FedEx office.
Watch Inspection
Our Rolex experts will inspect your watch (recorded on video) to confirm its condition matches your description.
Receive Payment
Upon accepting the offer, you will be paid immediately. Choose from same-day bank wire or a company check.
Sell Your Rolex at a Competitive Market Price
See What You Can Expect:
*Offers apply to qualifying watches and are subject to inspection and WatchGuys’ current inventory needs. Purchase availability and final offer amounts are not guaranteed.
Find a better price? We will give it our best shot to match or beat it
Many of the watches we buy are pre-sold to private clients and collectors through our worldwide dealer network, which gives us real room to compete. Bring us any written offer and let us take a swing at it.
Sell Your Rolex by Model
Not sure what model you have? Tap a model below and the photo changes, so you can visually match what you may have.
Why Is WatchGuys the Best Place to Sell a Rolex?
When looking to sell your Rolex online, WatchGuys has become a trusted choice for competitive prices, prepaid and insured overnight shipping, and same-day payment.
Today, people want to do business with people they trust. WatchGuys is regularly featured in some of the world’s biggest publications, including Forbes, Business Insider, Yahoo Finance, and more, with CEO Robertino Altieri frequently weighing in on the current Rolex market.
That transparency is also why we created Selling Time, our popular reality-style YouTube series that shows the real behind-the-scenes of the luxury watch business. From negotiations and valuations to actual purchases and sales, customers can see how the business works and get realistic expectations for what their Rolex may be worth.
Sell Your Rolex Watch to WatchGuys
Selling your Rolex shouldn’t be complicated. At WatchGuys, we make the process simple, safe, and transparent. Whether you visit us in person or sell your Rolex online, our team will evaluate your watch, explain what it’s worth, and make you a competitive offer with same-day payment.
Getting started is easy. Fill out the form on this page, call us at (213) 302-4400, text us at (213) 414-1525 or email sales@watchguys.com. Our team is here to answer your questions and walk you through the entire process.
Sell Your Rolex With Confidence
Where Is The Best Place To Sell A Rolex Watch?
When looking for the best place to sell a Rolex, you want to know who you’re doing business with, what your watch is actually worth, and how you’re going to get paid. WatchGuys makes that process simple. Sell directly to our team with no middleman or commissions, and get a competitive offer based on the current resale market. We buy Rolex watches in a wide range of models and conditions, including watches that are not currently working. Whether you’re ready to sell today or simply want to know what your Rolex may be worth, start with a free, no-obligation offer.
How Much Is My Rolex Watch Worth?
The value of your Rolex comes down to the specific watch. Model, reference, condition, age, material, rarity, configuration, current demand, and whether you have the original box and papers can all make a difference. Models like the Submariner, Daytona, GMT-Master II, Datejust, and Day-Date can have very different resale values depending on the exact reference and configuration. Stainless steel, two-tone, yellow gold, Everose gold, white gold, and platinum watches also trade differently in the secondary market.
Condition and originality matter too. Our team looks at the case, bracelet, dial, movement, previous polishing or repairs, and whether the watch has its original components. The original box, warranty card, papers, and accessories may add value, but don’t worry if you don’t have them. We can still buy your Rolex without the box or papers.
Most importantly, the Rolex market changes. We value your watch based on what your specific model is actually trading for in today’s resale market, along with its individual condition and characteristics. That’s how we give you a realistic valuation of what your Rolex may be worth today.
Where Can I Sell My Rolex Online?
You don’t have to be in Los Angeles to sell your Rolex to WatchGuys. We buy Rolex watches online from customers across the United States every day and have built a process that makes selling remotely simple, safe, and straightforward.
When you’re ready to send us your watch, we provide prepaid, fully insured overnight shipping to our Los Angeles headquarters. Once it arrives, our team inspects the watch, confirms its condition and details, and finalizes your offer. If everything checks out and you accept, same-day payment is available.
There are no sales commissions or hidden fees deducted from an accepted purchase price. Whether you’re selling one Rolex or an entire collection, you’ll deal directly with our team throughout the process. We know sending a valuable Rolex through the mail requires trust. That’s why we’ve built our online selling process around insured shipping, clear communication, privacy, and getting you paid quickly.
Sell Vintage Rolex Watches For Cash
Vintage Rolex watches are a different market, and sometimes the smallest details can make the biggest difference in value. Reference, rarity, condition, originality, dial, bezel, bracelet, movement, provenance, and collector demand can all affect what a vintage Rolex is worth.
Certain rare references and configurations, including highly collectible Daytona variants, can command significant premiums. Original components are especially important with vintage Rolex watches, and having the original box and papers may add additional value. But they’re not required for us to evaluate or purchase your watch.
Our team understands that you can’t value a vintage Rolex the same way you value a modern one. We research the specific reference, configuration, originality, condition, and current collector market to determine what we can pay. Your watch doesn’t have to be perfect or even working. If you inherited a vintage Rolex, have one sitting in a drawer, or simply aren’t sure what you have, send us the details. We’ll take a look and tell you what it may be worth.
Get a free, no-obligation quote today and find out what your vintage Rolex could be worth.
Frequently Asked Questions
Can't find what you need? Call (213) 302-4400 and a Rolex specialist will answer live.
How quickly will I receive a quote?
How soon will I get paid after agreeing on a final price?
What happens to my watch after I mail it?
How do I ship my watch safely?
How Do You Put a Value on My Rolex?
Can I Sell My Rolex Without Box or Papers?
Do Rolex Watches Go Up in Value?
Are You Able To Value My Rolex Without Selling It?
Why Is My Rolex Appraisal Higher Than Your Offer?
Visit us locally or sell online.
By appointment
or walk-in.
The WatchGuys Los Angeles showroom sits in the heart of the DTLA Jewelry District. Bring your Rolex in person and walk out with a wire or company check the same day.
Your quote is minutes away
Two minutes on the form, photos if you have them, and our Rolex buyers take it from there. Same-day payment once we agree on a final price.
