Sell My Rolex
Selling your Rolex at WatchGuys is incredibly easy. We offer the most competitive prices and guaranteed same-day payment. You may visit us locally or sell online.

Start Selling Your Rolex
How To Sell Your Rolex Online
Receive Your Quote
Fill out our form with details and photos of your Rolex. Expect a callback within half an hour.
Mail Us Your Watch
If you accept the offer, we'll email a free, insured FedEx shipping label. Drop your watch at the nearest FedEx office.
Watch Inspection
Our Rolex experts will inspect your watch (recorded on video) to confirm its condition matches your description.
Receive Payment
Upon accepting the offer, you will be paid immediately. Choose from same-day bank wire or a company check.
Sell Your Rolex for the Highest Price
It's easy. Here are our buy prices:
Sell Your Rolex by Model
Not sure what model you have? Tap a model below and the photo changes, so you can visually match what you may have.
Why Is WatchGuys the Most Transparent Buyer in the Market?
WatchGuys pays the most for Rolex watches. On top of that, they have produced a widely popular, reality-style behind the scenes television series titled "Selling Time" that positioned them as the best buyer of Rolex watches in the market.
Sell Your Rolex Watch To WatchGuys
We make it easy to sell your Rolex through our safe and confidential process. Whether you are selling a Rolex near you or online we are prepared to offer you an honest evaluation, highest price possible, a trusted experience and immediate payment. To get started with selling your Rolex watch online, simply fill out our sell Rolex form on this page. If you would like to learn more about how to sell your Rolex watch contact us at (213) 302-4400. Our team would be happy to answer any questions you my have. You may also email us at sales@watchguys.com. Thank you for the opportunity to purchase your watch. We are a licensed authorized Rolex watch buyer and you can expect the best price for your watch. To inquire about selling your Rolex please contact us directly at (213) 302-4400 or complete the sell form on this page.
WatchGuys, a licensed dealer with an impressive track record of over 40 years in the industry, offers a secure and convenient process to ensure you get the best price for your Rolex. Our seasoned team of experts offers an accurate valuation based on the condition, model, rarity, and market demand for your watch. Choosing WatchGuys means partnering with professionals who value integrity and transparency, with their reputation being a testament to this. You can rest assured knowing you're getting the best possible price for your Rolex, backed by their extensive market knowledge and expertise.
We specialize in only buying Rolex watches so rest assured you will get full fair market value. This makes WatchGuys the best place to sell your Rolex because we can accurately price your watch based on current market resale values. This process involves inspecting the condition and any repairs the watch may need and researching the model and serial number to accurately assess the correct value for your Rolex.

The Most Trusted Place To Sell A Rolex
"The easiest Rolex transaction I've ever had."
Where Is The Best Place To Sell A Rolex Watch?
So, if you are searching Google for the “best place to sell a Rolex watch”, or possibly even searches like “sell my Rolex”, “sell a Rolex near me”, or “sell my Rolex in Los Angeles”, look no further. WatchGuys is the premier destination to sell your watch for current market value. Our team of Rolex watch buyers promises to make the selling your Rolex process the easiest and most private experience. We also promise to offer you an expert and honest valuation and the best price possible for your used Rolex watch. Sell your Rolex with no middleman, fees or commissions by selling direct to WatchGuys a licensed Rolex dealer for the absolute best value when buying or selling a Rolex. We buy all Rolex watch models in any condition, working or not. You are always welcome to take advantage of our free quote service whether you want to sell a Rolex now or to find the value of your Rolex watch. WatchGuys always offers the best price and fastest payment methods in the business. Our Los Angeles Rolex Exchange will pay the most money for your luxury timepiece. Call us at (213) 302-4400.
How Much Is My Rolex Watch Worth?
Several factors play a pivotal role in determining the value of your Rolex watch. The model and reference number are among the most significant factors, as certain models, such as the Submariner or Daytona, often hold their value better due to high demand. The watch's condition is also crucial; a well-maintained Rolex in pristine condition will fetch a higher price than one showing significant wear and tear.
The model number is located between the lugs at 12 o' clock, where the bracelet meets the watch case. Serial numbers will provide the year of the watch and authenticity and is found between the lugs at 6 o' clock. For Rolex watch buyers the most important factor when you are ready to sell a Rolex watch is the model number. It will verify year, material, as well as the movement of the watch. Other items we consider when valuing a Rolex is the metal selection, whether the watch is yellow or white gold, rose gold, stainless, stainless and gold, or platinum. To get the full value for your Rolex it is preferred the watch comes with the original box, papers and certificate. We will still be able to buy your Rolex without box and paperwork so it is best to try to look for them if possible.
Although used Rolex watches have a strong resale value it is important to know that the market controls the resale value. The price is determined by what a customer is willing to pay for your model Rolex. WatchGuys is prepared to offer you an honest valuation and best price as well as immediate payment. We also guarantee complete confidentiality and this is another reason why customers trust our service to sell Rolex watches. For questions on how to sell your Rolex watches or to find the value please call us at (213) 302-4400.

Where Can I Sell My Rolex Online?
WatchGuys has provided an extremely safe and secure way for customers looking to sell a Rolex watch online. We buy Rolex watches online from all over the United States on a daily basis and there is never any sales commissions, taxes, or fees deducted from the purchase price. Sell your Rolex watch online for best price to WatchGuys the #1 online Rolex watch buyer. We are a trusted online Rolex watch buyer that is properly licensed to buy Rolex watches. Your trust and confidence is most important and we promise to make the process of selling your Rolex online enjoyable and stress-free while offering our clients an honest up to date market evaluation, best price, and same day payment.
What separates WatchGuys from other online Rolex watch buyers is that payment is made the same day your watch arrives, making us the fastest and best place to sell a Rolex online. We also guarantee complete confidentiality whether you are selling one Rolex or an entire collection. To get the best price for your Rolex, use our free no-obligation safe and secure process to sell your Rolex to WatchGuys. Mail us your Rolex today and get paid tomorrow! All packages are pre-paid and fully insured and will arrive safely at our headquarters in Los Angeles. Thank you in advance for the opportunity to buy your Rolex for cash.

Sell Vintage Rolex Watches For Cash
The rarity and age of the watch can also affect its value. Limited edition pieces or those with rare dial colors (like the "Paul Newman" Daytona) can command higher prices. Similarly, vintage Rolex watches, if in good condition and with their original parts, can be highly sought after by collectors. The presence of original box and papers can further enhance a Rolex's value, as it attests to the authenticity of the timepiece. Lastly, market trends and demand influence value as well; a watch that is in high demand in the current market will generally fetch a higher price.
Selling your vintage Rolex watch to WatchGuys will help you to receive the highest value for your Rolex watch. Our Rolex watch buyers have the experience and understanding of current market prices to make generous cash offers on all Rolex watch models. Sell Vintage Rolex in working condition or not, we will buy your watch. See for yourself and read our 5-star reviews and see why we are the best place to sell a Vintage Rolex in Los Angeles. Take advantage of our free quote service today and see how much your Vintage Rolex is worth!
Frequently Asked Questions
Can't find what you need? Call (213) 302-4400 and a Rolex specialist will answer live.
How quickly will I receive a quote?+
How soon will I get paid after agreeing on a final price?+
What happens to my watch after I mail it?+
How do I ship my watch safely?+
How Do You Put a Value on My Rolex?+
Can I Sell My Rolex Without Box or Papers?+
Do Rolex Watches Go Up in Value?+
Are You Able To Value My Rolex Without Selling It?+
Why Is My Rolex Appraisal Higher Than Your Offer?+
Visit us locally or sell online.
By appointment
or walk-in.
The WatchGuys Los Angeles showroom sits in the heart of the DTLA Jewelry District. Bring your Rolex in person and walk out with a wire or company check the same day.
