Rolex Pepsi Mark 1-3 Bezel
The Rolex GMT-Master II Ref. 126710BLRO, commonly known as the "Pepsi" due to its distinctive red and blue bezel, has seen subtle variations in its bezel coloring since its introduction. These variations, referred to as Mark 1 (Mk1), Mark 2 (Mk2), and Mark 3 (Mk3), are primarily distinguished by differences in the shades of red and blue on the ceramic bezel.
Rolex Pepsi Bezel Variations:
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Mark 1 (2018):
- Color Characteristics: The Mk1 bezel features lighter, more pastel-like shades of red and blue. The red appears almost pinkish, and the blue is relatively pale.
- Production Period: Introduced in 2018 and produced during that year.
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Mark 2 (2019):
- Color Characteristics: The Mk2 bezel displays slightly deeper and more saturated colors compared to the Mk1. The red is more pronounced, and the blue is richer.
- Production Period: Began in early 2019.
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Mark 3 (2020 – Present):
- Color Characteristics: The Mk3 bezel showcases the darkest shades of red and blue among the three versions. The colors are more vivid and closer to the classic "Pepsi" hues.
- Production Period: Started around 2020 and continues in current models.
The Truths of Rolex Pepsi Production
Production Challenges and Discontinuation Rumors:
Price Differences:
The three bezel variations (Mk1, Mk2, and Mk3) have distinct color characteristics, which can affect their appeal and market value among collectors. For example, the Mk3 bezel, with its bold and saturated hues, is favored for its modern interpretation of the classic "Pepsi" aesthetic. Conversely, the softer tones of the Mk1 bezel are appreciated for their unique and subtle charm. These preferences create fluctuations in secondary market prices, often driven by the scarcity and demand for specific variants.
Future Outlook:
The question remains whether Rolex will continue producing the ceramic "Pepsi" bezel, given its technical challenges and the rumors surrounding its potential discontinuation. While no definitive plans have been revealed, the effort required to manufacture these bezels could influence Rolex’s long-term strategy. Enthusiasts and collectors alike will be watching closely to see how this iconic design evolves in the years to come.
